Cadillac Oscars Newsdesk

As the official sponsor of the Oscars, Cadillac spent the week leading up to the big night hosting special events and hyping the launch of their new CT6. Our team went out to LA to capture the CT6 in all its glory. During the Oscars, we led a Newsdesk to create reactive content during the Academy Awards. The goal was to engage with people who were interacting with the Daring Origins TVC released that night, and to join the Oscars conversation in a relevant,
organic way.

CREDITS:

Client: Cadillac
Agency: Rokkan
ACW: Katie Lee
AD: Steffany Wilson
ACD: Noel Nickelson
CD: Bill Carlson & Billy Veasey