Full-service marketing and advertising agency serving B2B and B2C brands.

Clients include: Republic Services, Prudential, Priceline, Weichert Franchising, Signify (formerly Philips Lighting), Ricoh USA, Virtual Tables, Confiant, ANS Solutions, Spectrum Lighting, Centrica Business Solutions North America, as well as a major healthcare corporation.

I work with lots of amazing brands to tell their stories in all formats: corporate branding and messaging, employer branding and internal comms, website copy, paid and organic social content, paid search, lead generation, digital ad campaigns (including banner and display ads), and blogs. I love building strong relationships with my clients—nothing makes me happier than becoming their go-to thought leader, strategist, wordsmith, and idea person.

JK Design

Acd, copy

March 2023 - Current

SR. Copywriter

March 2020 - March 2023

Copywriter

August 2018 - March 2020

OLIVER

Copywriter

Jan. 2018 - August 2018

Dedicated team for Marriott International across a portfolio of 30 Select, Premium and Luxury brands

  • 360° digital March Madness campaign for Marriott International + NCAA partnership

  • B2B campaigns targeting meeting and event planner/ travel agents

  • Property-level B2B digital and print communication including magazine ads, flyers, emails and banners

  • Direct to consumer print, digital, social and radio on a portfolio- and property-level

Direct-to-consumer email marketing and brand website content.

  • Offer email cascades for non-buyers and first-time buyers

  • Revamp of About Us content on brand website

SWIMSUITS FOR ALL

FREELANCE writer

2017 - Current

Rokkan

Copywriter

Nov. 2016 - Dec. 2017

ASsociate Copywriter

Feb. 2015 - Nov. 2016

 

Full-service digital advertising agency for consumer brands.

Clients include: JetBlue Airways, Mikimoto, Fancy Feast, William Grant & Sons (Tullamore D.E.W., Glenfiddich, The Balvenie), LongHorn Steakhouse, Anthem Health Insurance, Cadillac, Options Industry Council, and New Business.

  • Led concept, filming and post-production for JetBlue films (featured in AdWeek) and Mikimoto America’s Explore the Original campaign

  • Social amplification for the Cadillac Daring Origins campaign

  • Lead creative for Fancy Feast social content and campaign websites

  • Developed brand voice and copy for Northwestern Mutual website refresh

  • Consistently and confidently presented work on both an internal and client level

 Featured work:

  • AdWeek, Ad of the Day (JetBlue/VH1 Buskers)

  • AdWeek, Editor’s Pick (JetBlue Change at Jamaica)

  • The Drum, US Creative Work of the Week (Mikimoto)

Project-by-project partnerships to create / refresh print and digital sales material

  • Refreshed digital and print B2B and B2C sales materials

  • Sales collateral and website content creation for new product lines

 

ASTOR CHOCOLATE

FREELANCE writer

2014

Westchester Medical Center

Special Events Manager

2014 - 2015

Non-profit events management and marketing.

  • Print and digital promotional materials targeting corporate and individual donors

  • Concept and production of social media and digital marketing content

New product launches and existing product marketing.

  • Product packaging and displays

  • Print and digital brochures, presentations and email collateral for hospitality, travel and retail sales

  • Trend book charting of-the-moment market trends in flavor and design

Astor Chocolate

Product Development & Marketing Coordinator

2013 - 2014

Education

Ramapo College of New Jersey

2009-May 2013
B.A. Communication Art, Concentration: Writing