GLENFIDDICH SOCIAL

How do you break away from the stereotype that Scotch is best left reserved for fathers and grandfathers? Show it in as many unexpected situations as possible. Our content was focused on defining Glenfiddich as a social Scotch—a whisky to be enjoyed whenever, wherever, and however you like. My role? Concept, copy, photoshoot production, and the occasional modeling gig when the occasion called for it.