Mikimoto Explore the Original

After a successful platform partnership, Mikimoto America approached us with a challenge to create their first integrated marketing campaign. The goal: to introduce cultured pearls in unexpected ways, on unconventional women.

In the first phase, we imagined three badass women, in three cities, making their own rules and wearing their strands however they wanted. We released a long-form film and three :15 second cut downs as paid social content, using retargeting to ensure that someone who saw one video would see the others.

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The Drum - US Creative Work of the Week